Pet Sematary Featurette Delves Into The True Horror Of The Story
Sometimes dead is better. Right? Obviously, that’s the iconic line from Pet Sematary that’s been plastered all over the marketing, for obvious reasons, but it’s iconic for a reason. In addition to being endearingly wrong-sounding grammatically (even though it is), it’s also pretty insightful in terms of what it’s addressing.
In the film, a man opts to bring his daughter back to life after a terrible accident. Though while her return may seem like a blessing, the reality is far more horrifying. This new featurette for the film explores this idea, and whether or not we should be willing to go to such desperate lengths to bring back lost loved ones. You can check out said featurette above.
“Based on the seminal horror novel by Stephen King, (#StephenKing) #PetSematary follows Dr. Louis Creed (Jason Clarke), who, after relocating with his wife Rachel (Amy Seimetz) and their two young children from Boston to rural Maine, discovers a mysterious burial ground hidden deep in the woods near the family’s new home. When tragedy strikes, Louis turns to his unusual neighbor, Jud Crandall (#JohnLithgow), setting off a perilous chain reaction that unleashes an unfathomable evil with horrific consequences. “
What do you think of the featurette? Are you as surprised as I am that this movie isn’t rated? Let us know down below!
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SOURCE: Paramount Pictures
Box Office: Here’s What ‘Shazam’ And ‘Pet Sematary’ Might Gross On Their Opening Weekends
Fresh off the tracking boards, we have the first official pre-release tracking for the big April 5 releases. First up is DC Films’ Shazam, which is currently projected to open with around $45 million in its initial Fri-Sun run. For the record, David F. Sandberg’s DC Films flick cost around $90m to produce, about on par with Jumanji: Welcome to the Jungle and Venom, so it doesn’t have to break records in order to break even. Warner Bros. is sneaking the movie on March 23, during which the embargo will drop.
The hope is that the sneak preview will spread word-of-mouth both about the movie’s quality and whether or not it’s safe for kids. I saw the film last night and while I am currently under said embargo, I can say that you can absolutely buy a ticket for one of those sneak preview showings right here. Click on that button right there and presto! Go and take care of that and then come back to this post. Go… do it now!!
The hope is that presumably strong reviews (the social media embargo dropped last week) and solid week-of-release buzz will push that number upward or at least allow it to stay the course. A $40 million-to-$45m launch for a $90m superhero flick would be just fine, especially as the film may or may not be quite different in scope, scale and tone from both Captain Marvel and Avengers: Endgame and thus may well survive getting surrounded by the MCU mega-movies.
Yes, Aquaman, Spider-Man: into the Spider-Verse and Glass hit their tracking dead on, but Captain Marvel and How to Train Your Dragon: The Hidden World showed that positive buzz can still push the debut numbers above the initial tracking guestimates. Heck, you can make the case that Shazam’s biggest competition is not the other comic book movies (along with the R-rated Hellboy opening the week after), but Walt Disney’s PG-rated Dumbo opening on March 29. The Tim Burton-directed fantasy is projected to open with around $50m-to-$60m (the review embargo will drop the Tuesday before opening), and that one could bite into Shazam’s kid-friendly demos.
The other big release that day is Paramount/Viacom’s Pet Sematary, which will close out this year’s SXSW festival. The second adaptation of Stephen King’s popular novel (about a cemetery that brings things back to life) is currently tracking at an over/under $25 million launch. That would be a solid start for the Kevin Kolsch/Dennis Widmyer-directed horror story, and again strong reviews out of SXSW could push that number upward. No, we shouldn’t expect A Quiet Place numbers (that was a PG-13 story that didn’t revolve around dead kids and dead animals), but this one is also presumably cheap enough that it won’t need to break records (or necessarily compete with Jordan Peele’s Us) to break even.
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April 5 will also gift us with STX’s The Best of Enemies, which is a true-life tale about Civil rights activist Ann Atwater (Taraji P. Henson) confronting and then befriending Exalted Cyclops of the Klu Klux Klan C.P. Ellis (Oscar winner Sam Rockwell). The North Carolina school integration drama, which is sure to be flooded with think pieces, is tracking for around $7 million on opening weekend. Whether the movie is any good, I have little issue with this considering that Henson has already played an assassin in Proud Mary and a ballbusting sports agent in What Men Want over the last year-and-change, so it’s not like this is the only starring role she has been offered.
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